The full-CGI video of "Cash In Cash Out" from Pharrell Williams, Tyler, the Creator and 21 Savage is finally here

The full-CGI video of "Cash In Cash Out" from Pharrell Williams, Tyler, the Creator and 21 Savage is finally here

Let's take a look at this amazing music video, with the 3 artists in clay-version
RICK OWENS FW22 MENS RUNWAY Reading The full-CGI video of "Cash In Cash Out" from Pharrell Williams, Tyler, the Creator and 21 Savage is finally here 1 minute Next Rick Owens presented the SS23 Mens Collection "EDFU"

Directed by François Rousselet, the video took one year to be completed and was created during the pandemic. The idea to make a video full of CGI comes from a need: since the three artists could not see each other, they made a performing video of each one that were sent to the CGI team to allow them to create their clay figures in stop motion. This technique of animation is basically a series of photos merged in a video, where every object is moved by millimeters or centimeters between one shot and another. The video takes inspiration from the zoetrope, one of the most ancient animation devices that produce the illusion of motion by displaying a sequence of drawings or photographs showing progressive phases of that motion.

The result is a colorful, mind-blowing environment with repetitive movements like the Daft Punk's "Around the World". Take a look at the music video here below:

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