The story of Diesel begin with Renzo Rosso and Adriano Goldschmied, that started it in 1978 as casual clothing brand among the Genius Group. In 1985, Rosso started directing the brand in solo, surrounded by an international team of designers and staff. The first adv campaign, "For Successful Living", arrives six years later, and was one of the most controversial one. Diesel sells denim and other clothing, footwear, and accessories. Shop Diesel here at Vrients.